The rampant use of the musical.ly app by tweens and teens brings to mind the song, “He’s got the whole world in his Hands…” The app has given every youngster the power to tap their creativity and produce videos of themselves acting and dancing with abundance and gaiety. It is a platform to let loose and connect with other like-minded youngsters. How can such a youth-centric platform be of any use to hardcore businesses? Let’s find out.
The needs of every business
Customers, customers, and more customers. Any business worth its salt will not let go of any opportunity to reach potential customers. Only with the right exposure can a brand hope to remain in the effervescent memory of today’s generation.
The next step is to identify who these potential customers are; what are their likes, dislikes, and expectations. If it is the youth that you are targeting then you must know that this community is a highly unstable and independent group of young people who are brash, hard to define and yet vulnerable and impressionable.
What makes Musical.ly different and so essential?
Musical.ly is about over 1 million young impressionable minds eager to lap put anything dished out to them in the right format. Then why shouldn’t you use this platform to further your business? The minute your brand finds itself a place in any of the 1million videos posted on the app each day, you have opened the doors to a huge consumer base.
The app has garnered 4.5 stars on the likeability scale showcasing its power over the youth – the future customers of your company. Since a lot of brand marketing which targets this age group depends on peer pressure, the exposure your brand will attain using the musical.ly app is staggering.
This group of people is known for their inadequate and short attention spans. So, in order to reach out to them, you must have content that is attractive and short. The musical.ly app gives you 15 seconds to convince your audience. With the correct content that is adequate time to create an impact on the young minds.
The most important thing, the reach, and capacity of this platform is still untapped, and you can hope to cash in on the ignorance of other businesses.
How to increase sales?
The musical.ly app’s potential as a business tool is immense and if you harnessed properly you can increase your sales significantly. Firstly, any company that wants to reach the large database of musical.ly must tie up with any star or an account that has a large following. Kids who watch and idolize these stars will naturally want to emulate them and subscribe to your services or purchase your products.
How to promote?
These budding stars can talk about the products and where they are used and what are the pros and cons thereby creating an awareness in the younger lot about your products and services. They can also encourage active participation for their followers while you conduct some contests and give away attractive prizes to the winners.
The most important point at this juncture is to not push too hard or you will lose your audience, remember you are dealing with a volatile generation whose reactions are hard to gauge. Your main aim must be to make yourself known; the young minds must be aware of your products and services and know where to contact you. Once a connection is established between the users and you, you can hope to keep reaching newer frontiers. you also use websites like muserfrenzy to promote your musical.ly profiles.
Steps to use musical.ly effectively
It is important that every department in your company is visible to the user. Ensure proper coverage is given to all.
You can conduct competitions between departments and encourage users to vote for their favorites. Provide a snap chat link for behind the scenes action.
Get your creative team to make a good morning video or one on how to overcome boredom at work all the while showcasing any particular department.
You could also do a comic strip about the product.
Make sure the content is engaging and fun.
Engage your audience; make them a part of your product by giving them a quick view of how your team functions or what kind of services you provide or even the nuances of what makes your product so unique and special.
You can make your audience privy to any upcoming events and give them a chance to maybe even attend it if it is feasible.
Musical.ly may be small in size when compared with the well-known giants of social media, but that does not mean you can overlook its potential as a powerful business tool. Any business whose consumer base comprises of the youth must take this opportunity to use the musical.ly app to further their sales. Be rest assured that the growth curve of the app is upward and will stay there for some time.